The concept of the gaze is how the spectator view the female in 3 ways.
2. Hoe the male character look at the female character
3. How the spectator look at the female character in the way the male character looks at her.
This theory was pushed most probably because back in the days Hollywood film often has a male protagonist. Laura Mulvey describe the look as a scopophillic pleasure. Woman are most likely to be used as a sex object for a film or just as passive character which is just needed for an erotic spectacle. It describes how women are somehow force to look at the object from the perspective of a heterosexual male.
The male gaze can also be used in different kind of media not just in film but also in advertising some ads have a sexy woman even if its not needed or sometimes has a sexy woman even if the target audience is still female. The message though was always the same. which is buy the product get the girl or buy the product to get to be like the girl so you can get your man.
In conclusion in Male gaze theory it is said that now matter what the gender the spectator view the women in films as a sex object.Does this mean that every women somehow has lesbianism in them?
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